It is likened to a fictional character

A user persona is a fictional character that represents a specific type of user or customer of a product or service. It is created to help designers, developers, and other stakeholders understand and empathize with the needs, goals, and behavior of the target audience for the product or service.

User personas are usually developed based on market research, customer interviews, and other sources of data about the target audience. They are typically described in detail, including information about their demographics, goals, values, pain points, and how they might use the product or service.

User personas are an important tool in the design process because they help designers and developers understand the needs and motivations of the target audience and create products and services that are tailored to meet those needs. They also help to ensure that the product or service is developed with a specific user in mind, rather than being designed based on assumptions or internal biases.

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In simpler terms

If the product is a social media app, the user persona might be a 15-year-old African teenager who loves to stay connected with friends and family online. The user persona would help the people who are making the app understand what the teenager might want in a social media app, such as the ability to share photos and videos, connect with friends, and participate in online communities.

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Overall, user personas are a valuable tool for helping designers and developers create products and services that are user-centered and meet the needs of the target audience.

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