It's likened to rebranding

A white-labeled version of a product or service is one that has been rebranded and customized to meet the specific needs and requirements of a particular client or customer. White-labeled versions of products and services are often used by businesses and organizations that want to offer their own branded version of a product or service to their customers, without having to develop the product or service from scratch. This can be a cost-effective way for businesses to offer a wide range of products or services to their customers without having to invest in the development and maintenance of each individual product or service.

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In simpler terms

Let's say Main Company makes a brand of toothpaste. Company A and Company B wants to sell toothpaste but don't want to make it themselves. Company A and B can buy the toothpaste from Main Company, put their own label on the toothpaste packaging, and sell the toothpaste to customers under its own brand.

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It's important to note that the terms and conditions of a white-labeled product or service may vary depending on the specific agreement between the provider and the client. It's always a good idea to carefully review the terms and conditions of any white-labeled product or service before purchasing or using it.

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